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That’s often the first thing that comes to marketers’ minds when they think of B2B marketing strategies. To be fair, this reputation isn’t entirely unfair.
For the longest time, business-to-business (B2B) marketing has been associated with dry articles in industry magazines, trade shows and events, as well as hours of cold calls with potential business clients.
But in the digital world that we live in, there’s simply no reason B2B marketing has to be dull. In fact, the most successful B2B marketing campaigns draw direct inspiration from business-to-consumer (B2C) campaigns.
Join us as our Head Ninja Tim breaks down 7 essential B2B marketing strategies for 2021:
#1: B2B Positioning and Audience Targeting
#2: B2B SEO
#3: B2B Social Media Marketing
#4: B2B Video Marketing
#5: B2B Content Marketing
#6: B2B PPC Advertising
#7: B2B Email Marketing
Be sure to watch to the very end of the video for a bonus B2B marketing tip!
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00:00 — Introduction
04:41 — Mindset Hacks for B2B Marketing
08:41 — Strategy #1: Be Clear About Your Positioning and Audience
11:31 — Strategy #2: B2B SEO
14:25 — Strategy #3: B2B Social Media Marketing
17:13 — Strategy #4: B2B Video Marketing
20:40 — Strategy #5: B2B Content Marketing
24:14 — Strategy #6: B2B PPC
26:05 — Strategy #7: B2B Email Marketing
29:11 — Key Takeaways
31:44 — Bonus Tip!
Resources and Featured Sites
IDG – 5 Statistics that Will Change Your View of the B2B Buyer’s Journey
Mint Formations Blog
Stack | Cat Trials
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Who Are Exposure Ninja?
Exposure Ninja is a full-service digital marketing agency offering search engine optimisation (SEO), content marketing, PPC (Google Ads and Facebook Ads), influencer outreach, email marketing, and website design and development.
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