There are tons of marketing tactics, but the different tactics and channels that work best will be those that fit both your product and your business model.
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Good marketing must fit the market you’re in. Pick your channels and marketing tactics based on informed guesses about your customers and adjust as the results come in.
But before we dive into the specific tactics that get results, it’s essential that we first zoom out to understand more about your specific customers, your products, and what products fit their needs. This will help you create a marketing strategy to guide you going forward.
Here is what we’ll cover in this video:
01:42 Press Coverage
03:15 Leveraging Marketplaces
04:28 Paid Advertising
05:25 Working with Influencers
07:16 Building Facebook Group Communities
08:48 Adopt New Social Platforms Early
— RESOURCES —
Rethinking Acquisition: How to Market a Product to Your Existing Customers S