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Effective local marketing is a beautiful mix of search engine optimization, pay-per-click marketing, content marketing, and social media advertising.
Local business owners know digital marketing is critical. Unfortunately, many fail because they cannot maintain consistency or because they run out of ideas.
We already know our customers want to read reviews on Yelp, Google and Facebook. The key is to make these customer reviews more accessible, and a great way to do this is by incorporating them into your advertising. By leveraging Facebook advertising you can quickly spread brand awareness and show off your stellar local reputation.
Social media advertising is a goldmine for the branding of your local business. We often hear clients say things like: “Do you really believe our target market is on Facebook?”
We hear your concern and our answer is YES! Whether you are B2B or B2C you are still advertising to people and frankly, people love consuming content on Facebook.
Social branding and local SEO can be correlated. In the example above, we have been running Facebook ads on a small budget for this client for over two years. Now, we have successfully ingrained them as the leading service provider in their area, so that there is a direct correlation in the searcher’s mind: “If I need plumbing in Dana Point I go to Jeff Shaffer Plumbing.”
The ultimate goal for any local campaign is that over time, if someone offline asks a friend for a recommendation for what you offer, your name comes up. By having terrific ads running at all times, you drastically increase your chances of reaching local word-of-mouth nirvana.
The idea with all these local marketing ideas is that you are able to cut through the noise and stand out from your competitors. These creative advertising and marketing ideas should be tested and either put to rest or elevated into the hall of fame. Feel free to share your own local marketing ideas in the comments below, and optimize on!
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